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MARKET OVERVIEW

Child restraint or car seats were introduced to the U.S. market in the1970’s and mandated into use on a statutory basis over the following two decades. They rely on a simple and logical principal of physics – they try to hold the passenger in place to prevent secondary impacts. The seat is strapped into the car and the child is strapped into the seat. However, they only work within a narrow range of impact, and work very ineffectively to protect from side-impact collisions..

There are around twenty four U.S. manufacturers, with Fisher-Price, Century, Graco being the most recognized consumer brand names. Chrysler and Volvo are also entering this market by building child restraint seats into their cars a the the point of assembly.

• Sales: are estimated to $360 million U.S. annually.
  
  
• Births: Each year there are approximately 3.8 million new births in America.
  
  
• Deaths: After having been properly placed in child restraint seats, 200 children are killed each year.
  
  
• Injuries: After having been properly placed in child restraint seats there are approximately 20,000 serious injuries to children between the ages of 1 week and 5 years of age.
  
  
• Litigation: There is very limited data on litigation in the Child Restraint Industry. Many of the manufacturers are self insured. Consequently, it is difficult to look inside the industry, particularly on the issues surrounding personal injury costs and those associated inadequate science and research devoted to bringing better safety technology to the market.
  
  
• Liability: Estimated to be a recurring annual $12 Billion (200 deaths x $10 million/each + 20,000 injuries x $500,000/each = $12 billion).

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